GRAMMY Award-winning artist DJ Khaled is known for his work in the music industry. As a DJ as well as a record producer, his hype personality brings out a sense of positive and motivational energy. Some of his famous catchphrases are examples of this, including ‘Bless Up’, ‘We the Best’, and ‘Anotha One!’ He has collaborated with artists such as Beyonce, JAY-Z, Rihanna, Nicki Minaj, Drake, Justin Bieber, and more. His biggest hits include ‘I’m the One’ and ‘Wild Thoughts’ from 2017, and ‘No Brainer’ from 2018. While he has been very involved in the music world, did you know that he and his wife launched an exclusive collection with a luxury stroller brand back in 2021 too?
See, DJ Khaled and his wife Nicole Tuck have two sons, Asahd and Aalam. Family is very important to him, which is why he chose to team up with CYBEX after speaking with the founder, Martin Pos. CYBEX is a brand centered around children and parenting. He named his collaboration, ‘CYBEX x DJ Khaled’ in tribute to his ‘young kings’ as he likes to call them, Asahd and Aalam. The stroller itself shows an exotic environment with animals like parrots, lions, and zebras printed on the canopy. Part of why this was chosen was because Asahd translates to lion in Arabic, and Khaled always wanted to get a stroller with lions on it, and now was his perfect opportunity. Aalam on the other hand translates to world in Arabic, so he thought to include every possible jungle animal in the stroller. A baby car seat titled CLOUD X/CLOUD Q is part of the collection also. But that’s not all. An out-of-the-ordinary changing bag and snug footmuff are included too, and a single key was added to each zipper representing the DJ’s
‘keys’ to success. Those hidden details were the cherry on top.
The overall project was a great experience, and Khaled later stated, “CYBEX raised the bar for baby accessories…and then we raised it even higher together. From the first time I talked to Martin and the team, I felt this incredible energy – like we could do something next level. And we did. I promise you this is the best stroller experience your kids will ever have. We weren’t going to settle for anything less. Our children are the best!” Furthermore, Martin added, ‘Collaborating with DJ Khaled was a blast. We came together as a team well and had amazing energy together. As a result, we created something spectacular and representative of Khaled’s love for his family, realized through the highest quality products.’ CYBEX has enjoyed collaborating with other figures like supermodel Karolina Kurkova, fashion designer Jeremy Scott, and the grand racing team Scuderia Ferrari. Their focus is to embrace and empower parenthood with chic designs.
In conclusion, DJ Khaled had a wonderful experience in partnership with CYBEX. He made a tribute to his wife and kids through the experience, included a cool jungle theme based on his kids’ names, incorporated a baby car seat, changing bag, snug footmuffs, and added single keys to each zipper symbolizing his ‘keys’ to success. Do you know any other musicians who’ve had unique collaborations outside of the music industry?
